Search Engine Optimization is often used by professionals who own websites. However, web administrator newbies often have no idea what SEO is. The thing with SEO is it is a great tool to use to put your pages up the search engine results page however you cannot utilize it properly unless you know the basics. Thus, here is everything you need to know about the basics of SEO and how you can utilize it for you to make a tidy income.
Rankings are what search engine optimization is all about. However, though it is good to believe that bringing your page up to number 1 is the best way for your business to succeed, it isn't the only way. Always remember that different rankings have different rates. Not because you are number one, you already make sales automatically. You also need to check your website content and see how substantial it is.
The second thing you need to watch on is if your SEO techniques are helping you out with getting traffic into your website. Now this is a really good thing. Getting traffic, little by little, is the first step. However, traffic won't get you so much unless you get paid on a cost per impression basis.
This is the ultimate goal of SEO. Traffic and rankings are just the beginning. Conversions basically mean the bits and pieces that make up your blog which reflects how much traffic it is getting. This could include FaceBook likes, number of downloads, number of comments, how many people are inquiring about your products and actually buying it. Obviously, these are the things you should achieve.
A big part of the equation is search engines. Remember that as techy as everything gets in the internet today, search engines still have glitches. If you are really determined to place your page on top and keep it there, then search engines will let you. For example, you need to spell things out for the search engines so that there is no need for guessing. For instance, you website is about selling ebooks for a really low price, then simply type in "cheap ebooks" or "ebooks for less" on a search engine.
Also, you need to keep in mind that site visitors may not know what to do as well. This can be reflected through the many emails or calls you get about queries regarding your products and services when in fact, everything is provided for in your websites. This does not necessarily mean that your visitors are dumb. It probably means that your website is hard to navigate in. Thus, you will need to invest a lot of time in making sure that your website is well structured. Otherwise, they might result to another website which is easy to use and your competitors will get the results you want, not you.
There are many more concepts encompassing search engine optimization. This was a mere nutshell on what to expect as you go about the process of putting your pages up the search engine landscape. SEO is complicated, but nothing great comes easy.